Writing hooks

9 ways to convince readers that your story is an absolute must-read.

"An opening line should invite the reader to begin the story. It should say: Listen. Come in here. You want to know about this."

-Stephen King

Ask a question

"Why are Toyotas so reliable?"

Stir up curiosity

"Toyota almost became a tractor company. Here's the story..."

Tease a benefit

"If you've wondered how to save big on snow tires, this is the story for you."

Use simple words

"The Toyota Corolla is beautiful."

Use "you" or "your"

"Have you ever thought about your lug nuts?"

Start in the middle of your story

"Carlos Ghosn looked me up and down, and smiled."

Keep it short

"Tesla is going to be the new GM. Here's why."

Make a bold statement

"Tesla isn't going to be the new GM. Here's why."

Tease a secret

"BMW really doesn't want you to know this."

Carfreak is a living hive of car-obsessed minds that rewards fanciful thinking, scrutiny of the smallest details and wondrous storytelling that deserves to be heard.

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